As the economy is changing and becoming more competitive, companies have started to pay attention to a new set of skills and not just what your certificate bears. Soft skills like ICT, communication, community service, organization, leadership, etc are becoming increasingly important as a way to choose one candidate over another. Organizations, Companies, Global Agencies etc are now interested in passion, teamwork, cultural fit etc. In today’s world, not only do you need strong hard and soft skills, but you need to develop an online presence that depicts who you are and areas of skill set you have.
When two candidates apply for the same global or national opportunity, both responses to the application questions look good and are both good communicators, the differentiator may be their online influence. When their social media accounts are visited, will their skill set or sector of career and interest area be seen on their social media posts, comments and interactions? When I Google your name, what shows up about you? Does it relate to your business or career sector?
Online presence is not measured by how many selfies and fashionable wears you post online. It is also not measured by how many followers you have, rather the important part is showcasing who you are; what you represent; who are those on your connections online, pages you follow and, what do you post or share online? When you have high online relevant contents, it can help you get selected over the next person. I recently reviewed a client’s business plan for a grant. The business which she claims has been existing for years had nothing with her presence on social media. My classmate, OGECHI , I got to know she is a teacher through her posts and contents about students and classroom learning. When I see opportunities for teachers, I can easily reach out to her. I recently connected with CHINEMEREM after five years of mentoring her. Without asking what she is into, I see that through the contents she posts, hence can easily recommend her to either buyers or suppliers.
Few months ago, a guy via social media marketed a ‘fuelless’ generator to me. He is the southeast distributor of the brand based in Enugu. A search through his social media account showed nothing about the generator or the brand he represents. He couldn’t tag his clients whom the generator is serving etc. He lost me immediately as a customer. When you have an online presence relevant to your career or business, it attracts patronage or employers, who are looking for good hands to hire; and it adds to chances of you being selected in global opportunities. Keep your shortcomings in perspective; you are still a work in progress.
To progress to the Next Level, spend time with those who are already there or know how to get you there. Would be available to answer your questions and walk you through. Trust me, you will go places.
Opportunities for the Week: There are many national and global opportunities currently open which due to space, can’t list all here. Kindly check our Facebook page https://www.facebook.com/WHAIafrica/ to see them and start crafting your answers before the deadlines.
I would be available to give you more insights and walk you through. Recognize what God has called you to be, accept the gifts He has given you and start building on them! - Ada Africa © Udegboka Nkechi Tessie